We just came back from sunny California, where our #DesignLeaders2026 were immersed in a week-long field trip learning directly from investors, startups, and iconic companies across the Bay Area.
And our #1 takeaway from the week is: AI’s biggest shift won’t be about us being more efficient. It will be about us rediscovering who we are as humans. More learnings below 👇
Ivy Ross, Chief Design Officer at Google
Known for her work in Neuroaesthetics (the science of how our brain reacts to art), Ivy highlighted that empathy, creativity, and intuition is actually what turns technology and strategy into products we love and drives adoption/brand value – outcomes that show up directly in business performance.
Which will be the biggest competitive advantage for any company in the coming years.
Michelle Lee, Partner at IDEO
This is why people love strange things like golf – a not very efficient (or easy) way to put a ball into a hole. But this is what makes life fun, isn’t it? So maybe the next big idea is not about creating the most efficient product ever, but about reintroducing friction in our lives.
Insight echoed by David Kelley himself, who shared that Human-Centred design is in demand more than ever. So good news for all of us.
Nicole Quinn, Investor & Advisor at Lightspeed
With AI making our work more efficient and other services like Uber, Deliveroo, DoorDash and Amazon reducing the time we spend on chores, we will be looking for new ways to be entertained, learn something new, or connect with other humans.
And just Netflix and TikTok are not enough.
Charles Migos, Co-Founder of Intangible.ai, former VP of Product Design at Unity Technologies
Charles shared how we should start focusing on collaborative use of AI as the biggest enabler of breakthrough ideas (one of the reasons he built Intangible) rather than how efficient one person can be.
Janaki Kumar, Chief Design Officer in Global Banking at JPMorgan Chase & Co.
Janaki shared with our Design Leaders her CLEAR framework of how to start thinking like a leader of the future.
Join the next cohort of our Executive Programme for Design Leaders and learn from top CEOs, CFOs, and Design Leaders over a 9-week immersion in London and California.
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