Agency Growth Stories: Brink

Are you curious to know how to scale you company beyond 20 people, hire great employees that will support your growth and avoid financial mistakes when you grow internationally?Find out answers to these and many more questions we discussed during Agency Growth Series 🔥


🌎 In the first episode, Co-Founder of innovative agency Brink, Abi Freeman, shares how to recruit people globally, and manage distributed teams. Abi reveals Brink's unique approach to innovation with emphasis on humanity and the importance of relationship-building to find projects driven by purpose and impact.

Watch the full interview below or check out main highlights that we picked for you right here: 👇

7 Insights on how to recruit people globally and manage distributed teams from Abi Freeman:

1. 🚀 Foster a high-performing team culture: teams that align with company values and have a high level of self-awareness lead to success.

2. ⏳ Invest time and energy in new hires: the first employee sets the bar, so invest in someone who aligns with the company's values and has a potential to lead.

3. 🏃‍♀️ Go for flexibility: embrace a team model that allows for scaling as per project demands. Leverage the freelance market to ensure flexibility.

4. 🌎 Consider establishing remote work really early: it might be worthwhile to set up the company for remote work, as it can open up access to global talent and partnerships.

5. 🏋🏿‍♀️ Focus on extensively training your team: invest in training to ensure team members are equipped to deliver on complex and challenging projects.

6. 💬 Ensure clear and regular communication: develop a system for regular team touchpoints and feedback sessions to ensure everyone is on the same page.

7. 🌒 Prepare for unpredictable work timings: as an international company, work hours may vary based on different time zones, hence flexibility is necessary.


Are you one of the amazing creative founders scaling your company or looking to accelerate personal growth? If so, check out our Design Leaders programme, where you can learn directly from VPs, CCOs, CEOs and Founders of the biggest companies and agencies in the world 🌎

Want to take your career to the next level?

Learn Business Strategy, Finance and Leadership hands-on from leaders at Pentagram, Wolff Olins, Zaha Hadid Architects, Saatchi & Saatchi, Google, Amazon, and many more on our Design Leaders programme.

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