🌎 In the second episode, former Co-Founder of Iris, Steve Bell shares his rich experiences in the advertising industry, discussing the journey of growing Iris from a startup to a global agency with over a 1000 employees. He highlights why it is important to realign business operations during tough times, and the delicate art of navigating business acquisitions.
Watch the full interview or read highlights below: 👇
1. 🤩 Embrace strategic acquisitions: look to acquire businesses that add value to your agency's offering, focusing on areas that might take years to develop organically.
2. 🙏 Cultural compatibility matters: when acquiring companies or hiring, ensure that there's a strong cultural fit with your agency. This alignment is crucial for long-term success.
3. 🔁 Prepare to pivot during tough times: if your agency encounters financial difficulties or strategic misalignments, be ready to reassess and realign operations swiftly.
4. ⌛️ Invest in senior talent: to ensure depth in strategic thinking and operations, invest in hiring or collaborating with experienced industry professionals.
5. 🚀Operate with a performance mindset: always aim to deliver beyond expectations, whether through creative output, strategic insights, or client service.
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