Want to hear how to price your branding work properly? Then read (or watch!) insights from Creative Director duo, Campbell & Robyn Butler (ex-DesignStudio & Wolff Olins).
They also shared how to take your branding work to the next level. Read the highlights below👇 or check out the full Q&A on YouTube.
This can be applied to other countries, but in the UK:
✏️ The bottom end for an independent designer or duo, charge £10,000 for a minimal branding project that will include a logo and a colour palette.
✏️ This does not include strategy, purpose, positioning, copy, motion and other design elements.
✏️ A big agency could charge anything up to £1,000,000 if there's a 10+ design team working on it full time for 6–12 months.
✏️ Push your branding to a new level that you, the client and the audience are uncomfortable with.
✏️ If you’re comfortable, that means you’ve seen it before.
✏️ Use references to inspire you to create something different, not copying them.
✏️ Include all key stakeholders from the start: Founders, CEOs, CFOs or any relevant senior person.
✏️ Ensure everyone is on board before starting any round of creating.
✏️ Share your raw process on Miroboards: Include mood boards, sketches, notes.
✏️ Clients will love it. They will feel part of the process.
✏️ In your first meeting, ask the client what success looks like to them.
✏️ This will also determine whether you want to take the job or not.
✏️ Most clients would say money is the most important metric but others are a good measure of success too.
✏️ For example, the client’s internal design team really embraces the rebrand.
✏️ Or if the customer highly recommends the brand.
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