Motion is still and will be for a very long time a huge YES for everything regarding branding. Identities and logos, web & app transitions, illustrations, key art — there are many ways for the brand to express its personality in movement. With all the screens around us, it’s crucial to have things moving as a core part of the visual system.
That’s why, to get you inspired, today we are showcasing our 5 favourite motion design projects from DIA, Buck, Collins and FutureDeluxe. Let's go! 👇
Mailchimp was looking to evolve their identity into a cohesive system that they could easily implement across various formats. DIA created a motion identity system and a custom toolkit that generates consistent design and empowers Mailchimp’s creative team and external partners.
Collins identity for San Francisco Symphony is one of our favourite rebranding projects in the past year. It's amazing how they brought the modern and contemporary feel to a 108-year old cultural legend.
Starting with traditional typography that speaks to the art form’s heritage — they used responsive and variable font technology to add an unexpected contemporary behaviour — giving each typographic character the ability to immediately change form in reaction to sound and music.
BUCK have brought the 70s back with their hypnotising illustrations and animations to celebrate the panoply of musical genres you find on Spotify platform. BUCK concocted a series of fifteen stills and animated images.
A mesmerising identity system for the Biennale Internationale de design Graphique 2021, titled Viral. The team has relinquished manual control and let a system generate the unexpected. They developed a custom tool that uses memes and kinetic type to create a feeling of viral.
Future Deluxe have been recently approached by LG to help them relaunch their iconic brand. The task was to create key visuals and animation to align with the new brand ethos of youth, modernity and dynamism.
And they did quite well to say the least! They've came up with a set of various graphics that go underneath the logo to form the 'Many Faces of LG'.
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