Future of branding week

From Brand Strategy to Sonic Branding – explore how leading brands are disrupting the industry using new channels and evolving technologies. Discover the most innovative approaches to brand strategy from the world-class creative and advertising agencies.

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When

28th June - 1st July 2022

Where

London

Spots available

SOLD OUT! Apply to be added to the wait-list

Cost

£2,200

Subject to 20% VAT; if you are paying as an individual living in the UK or if you are a UK business

GOT QUESTIONS?

Email Mo Saiful Hussain

Programme Structure
Speakers
Cost and Accommodation
Reviews

Programme Structure

Programme Structure
Speakers
Cost and Accommodation
Reviews

Our 4-day immersive learning expedition brings together the brightest and most forward-thinking CMOs, brand strategists, creative directors and heads of marketing who want to be ahead of the competition, explore the new frameworks that world-class agencies use right now and find new ways to reach their audience.

The programme includes talks, round-table discussions, fireside chats, mini-workshops, studio visits and case study deep dives. With topics ranging from brand strategy and custom typography to new technologies and design trends – you will be able to get a fresh perspective on branding and learn new strategic tools. You will also have a unique opportunity to get a behind-the-scenes look at the most influential agencies in London and spend a week with 30 inspiring fellow creatives from around the world.

Who attends this programme

Creative directors and heads of design
Brand managers and strategists
CMOs and heads of marketing
Designers and consultants
Professionals who are passionate about branding

What you will learn

What are the most undervalued brand strategies at the moment
Methodologies and frameworks London's creative agencies use
What do new technologies mean for the branding industry
How leading design studios work with clients and manage teams
How to build an authentic purpose-led brand
Best practices for brands on social media
Latest trends in design and branding

Programme Includes

WORKSHOPS & OFFICE VISITS

We will immerse you into London tech and creative industry, by connecting you with the most influential people in the industry and taking you to the offices of leading UK companies. Each speaker will share their own insights and will be able to answer any questions you might have. By having only 30 participants on this programme, we make sure that each of you will get the most out of this experience.

DINNER & NETWORKING

Learning is not just about the content, but it's about the context and connections. This is why we've planned various activities to give an opportunity for the cohort to connect and exchange experiences.

VISITS TO THE BEST LONDON SPOTS

You’ll be able to visit secret London spots, view the city from the top of a skyscraper; visit the most exciting exhibitions of the year; and you’ll discover where London’s creative community spends their free time. In addition, you’ll get recommendations to guide your own explorations, with tips on the best places to eat, drink and relax in capital of Great Britain.

SCHEDULE

Tuesday | 6:00-8:30 pm

Wednesday | 10 am-6 pm

Morning Guest

The first activity of the day includes an informal talk from one of our amazing industry experts. You will interact with other participants, share your ideas, experiences and expectation for the day and meet local professionals to get to know more about the backstage of the branding industry.

Morning Session

We will travel to a company's office or creative working space for a lecture, fire-side chat or a workshop from one of London's top companies.

Lunch Break

Between the morning and afternoon sessions, we will have a short break when you will have an opportunity to have lunch and enjoy one of London's creative areas.

Afternoon session

It is the last learning session of the day, where you will have a chance to visit another top London agency and listen to their team revealing tools and methodologies they use in everyday work.

Debrief and the city

After a long day of absorbing new ways of working, innovating and creative thinking we will debrief the content of the day to better organise them in our minds. This activity will be short and engaging and it will take place straight after the afternoon session in locations that we can then visit as cultural and social activities such as museums, galleries, event spaces or bars.

Thursday | 10 am-6 pm

Morning Guest

Similar to the previous day, we'll start the day with an informal talk from one of our amazing industry experts. You will interact with other participants, share your ideas, experiences and expectation for the day and meet local professionals to get to know more about the backstage of the branding industry.

Morning Session

We will then travel to a company's office or creative working space for a lecture, fire-side chat or a workshop from one of London's top companies.

Lunch Break

Between the morning and afternoon sessions, we will have a short break when you will have an opportunity to have lunch and enjoy one of London's creative areas.

Afternoon session

It is the last learning session of the day, where you will have a chance to visit another top London agency and listen to their team revealing tools and methodologies they use in everyday work.

Debrief and the city

After a long day of absorbing new ways of working, innovating and creative thinking we will debrief the content of the day to better organise them in our minds. This activity will be short and engaging and it will take place straight after the afternoon session in locations that we can then visit as cultural and social activities such as museums, galleries, event spaces or bars.

Friday | 10 am-8 pm

Morning Guest

Same as the day before, we'll start with an informal talk from one of our amazing industry experts. You will interact with other participants, share your ideas, experiences and expectation for the day and meet local professionals to get to know more about the backstage of the branding industry.

Morning Session

We will travel to a company's office or creative working space for a lecture, fire-side chat or a workshop from one of London's top companies.

Lunch Break

Between the morning and afternoon sessions, we will have a short break when you will have an opportunity to have lunch and enjoy one of London's creative areas.

Insights Summary

To make sure we all digest everything we've learnt throughout these intense 4 days, our team will facilitate a structured session, where you will be able to exchange insights and discuss learnings through the lens of each other's professional experience.

Final Party, Certificate Ceremony and Networking

At the end of this intensive week, we are hosting a party for all participants, with lecturers, special guests and people from the industry. After presenting certificates to each participant, we’ll have some drinks and a party. It’s a great opportunity for everyone to get useful contacts, be introduced and just enjoy the company of inspiring and successful people.

Saturday-Sunday | Self-paced

SPEAKERS INCLUDE:

Studio Output

Gemma Ballinger

Managing Director, Partner

Gemma is a Managing Director and Partner at Output. Having experience throughout the business, she now runs it, building the strategy, new business and client relationships. With years of experience in broadcast, entertainment and publishing, she has delivered branding, design and digital to some of our most exciting clients, including BBC, Penguin, Pottermore, Vodafone Foundation, Merlin, Science Museum and Warner Bros. She's particularly focused on ensuring to set a strong vision for the future, have an engaged and happy team and continue to build an agency people want to work with.

Studio Output

Johanna Drewe

Creative Director, Partner

Johanna is an inspirational leader and a thoughtful, inquisitive Creative Director. Her knowledge of branding combines with an understanding of the digital landscape to create unique and powerful brand experiences which reach deep into products. She leads the creative team on a mission to push the boundaries of projects, ensuring brands are distinct and memorable across any platform or interaction. Recent highlights include rebranding Mixcloud, defining digital design languages for Auto Trader, Equals and Monzo Business, alongside unique digital experiences for The Mill and J.K. Rowling's Pottermore. With 16 years in the industry, Johanna is keen to share her learnings, process and experiences. She’s spoken at design events across the UK and is a guest lecturer at London Universities LCC and London Met.

Monzo Bank

Harry Ashbridge

Head of Writing & Customer Experience

Harry is the Head of Writing & Customer Experience at Monzo Bank, where he established a writing culture and has built the writing team from scratch. He is a writer, trainer and language strategist. He has trained thousands of people to be more confident and effective with words, including lawyers, engineers, journalists, bankers, brand people and writers from agencies like Wieden+Kennedy, M&C Saatchi and Ogilvy. He believes that better writing can measurably improve every single aspect of a business, inside and out, and I spend my days trying to prove it.

Social Chain

Pearlfisher

David Jenkinson

Partner, Design & Experience

David is a partner at Pearlfisher. He is used to constantly pushing and challenging what is possible creatively and is the ethos he nurtures with the design team at Pearlfisher. From beer to transport and education, his design career has taken him into very diverse industries and brought him face-to-face with diverse creative scenarios. His mission and mantra have always been – and remain – the same, to create brands with a clear and compelling central idea that exceeds client expectations and makes the change they want to see. At work or play, his visual antenna is always finely tuned and I am constantly seeking out new inspiration in the world around me.

Pentagram

Talia Cotton

Designer, Coder & Educator

Talia Cotton is a designer and coder who is an expert in the intersection of branding and technology. She is currently leading the design and development of data-driven and algorithmic brand identities at Pentagram with Michael Bierut and Giorgia Lupi, and teaches Advanced Interaction at Parsons School of Design. In 2019 she founded Intro to Coding for Designers, a workshop catered to boost the advancement of the study of code-as-design for the design community. Previously she led her own independent design & coding practice, working with clients such as Google and MIT-IBM Watson AI Lab, and led digital brand design and development at Champions Design (formerly OCD Agency). Recently, she was a main stage speaker at the 2021 International Google Visual Design Summit and a speaker at Design Museum Week 2022, and her work has been recognized by D&AD Awards and TDC Awards.

Uncommon

Design Bridge

DixonBaxi

DixonBaxi

Programme curators

Ekaterina Solomeina

designer, innovator and a TEDx speaker

Ekaterina is a designer, innovator and a TEDx speaker. For the past 14 years, Ekaterina has worked with the top design and innovation companies around the world Coca-Cola, Versace, Samsung, IBM and Microsoft helping to grow brands, developing design teams and creating new digital products.

Glenn Garriock

Creative Officer at Kaia Health

Glenn Garriock is Chief Creative Officer at Kaia Health currently living and working Germany. Since 2009 he's worked in various fields such as branding, print, packaging, web & user interface design, as well as cultural & social communication. He co-founded the design-blog FormFiftyFive in 2007 which showcases the best creative work from around the globe that recently merged with Made by Folk.

98% of the participants find that Future London Academy programme was valuable for their experience.

The week was incredible. Full of inspiring talks and networking with creative people from around the world. I learnt how design can make a positive impact on business and the future of business.

Glazione Rocha

Senior Art Director & Design Studio Lead, Zalando SE

Learning directly from the experts really motivated me. We also learnt a lot from each other by discussing meetings and lectures afterwards.

Igor Mustaev

Art director at Linii Group

The week was incredible. Full of inspiring talks and networking with creative people from around the world. I learnt how design can make a positive impact on business and the future of business.

Glazione Rocha

Senior Art Director & Design Studio Lead, Zalando SE

Learning directly from the experts really motivated me. We also learnt a lot from each other by discussing meetings and lectures afterwards.

Igor Mustaev

Art director at Linii Group

The week was incredible. Full of inspiring talks and networking with creative people from around the world. I learnt how design can make a positive impact on business and the future of business.

Glazione Rocha

Senior Art Director & Design Studio Lead, Zalando SE

Learning directly from the experts really motivated me. We also learnt a lot from each other by discussing meetings and lectures afterwards.

Igor Mustaev

Art director at Linii Group

PROGRAMME
COST
AND ACCOMMODATION

£2,200

Subject to 20% VAT; if you are paying as an individual living in the UK or if you are a UK business.

Price includes:

all talks, office visits, discussions and workshops
exhibition entries and planned cultural activities during the programme
party/networking event at the end of the week
certificates

Price doesn't include bank transfer fees, food, travel, visa, accommodation or any other extra expenses.

We recommend staying in the Shoreditch area, as most of the sessions will be held there. It's the most creative part of London, so there will be a lot to see as well. Nearest tube stations is Old Street.

We partnered with 2 great hotels to give you the best deals, please use the links below:

M by Montcalm
Select: The Brewery London City or Royal London House
Premier Inn
Select London City Old Street

PROGRAMME
reviews
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