Building a brand language
Unlock the power of language for your brand. From Naming to Tone of Voice, this practical course will give you the confidence and know-how to develop clear, consistent and recognisable brand language.
- Programme Structure
- Experts
- Price & Dates
- FAQ
- Resources
Programme Structure
- Programme Structure
- Experts
- Price & Dates
- FAQ
- Resources
Ads, tweets, emails: brands now write in more places than ever before. In this five-part course, our experts will teach you how to put language at the heart of your brand.
Who is this programme for?
- Creative and design directors
- Brand managers and strategists
- CMOs and heads of marketing
- Company founders and senior leaders
- Social media specialists and content creators
- VUI designers and copywriters
You will learn
- How to audit your current brand language
- How to write a clear, compelling brand strategy
- How to run a successful, strategic naming project
- How to build the right voice for your brand
- How to train your team in using your brand voice
- How to apply your brand language to your digital experience
GET MORE FROM YOUR BRAND LANGUAGE
★ LEARN FROM THE EXPERTS
Forget boring academic courses and dusty theoretical lectures. The course has been created by a team of expert brand writers. Learn their processes through real world case studies and examples.
★ CONCISE & PRACTICAL
Not too long, not too short, fully self-paced. We know you are busy, so we’ve selected the most current and applicable content that you can absorb at your own pace and use in your work straight away.
★ TOOLS & TEMPLATES
The course includes tools and downloadable templates for you to try during practical exercises as well as use in any of your future projects.
Programme Structure
Experts Include
Programme curators
Mike Reed
Co-founder & Creative Director at Reed Words
Sam Russell
Senior Writer at Reed Words
Sam helps brands get more from their language. He’s done this for everyone from Formula 1 to Madame Tussauds, Great Ormond Street Hospital to Net-a-Porter. As a Senior Writer at Reed Words, he leads the agency’s training workshops and courses.
Price and Dates
Self-paced. Price £990 (Full price – £1,190).
Price includes: video lessons, practical exercises, templates and PDFs, reading list, programme completion certificate. Limited places available. Register now, to reserve your spot for 2021
FAQ
Q: How much time do I need to complete the experience?
A: Around 5 hours to watch all recorded content and complete all exercises. If you wanted to you could finish in 1 day or spread the content across a few weeks, totally up to you.
Q: Is it completely self-paced?
A: 100% self-paced, you are a busy person so you are always in control of when you start and when you finish.
Q: Is there any interaction with participants?
A: You can see other learners on an interactive Miro board and connect with individuals if you want.
Q: Are the templates and exercises flexible to be used across different sectors/industries?
A: Yes, the templates and exercises are flexible to be used across different sectors/industries. The course has been designed with this in mind.
Q: Do you receive feedback on exercises?
A: Feedback is not provided in a formal way, but you can see others' work and compare. The course is designed in a way for you to implement findings straight away and we would encourage you to apply everything to real-work scenarios so that you can get immediate feedback from your colleagues and value for your business.
Q: Can I buy it now and do it later?
A: Yes, you will have 1 year to complete this course.
Q: Do I get a certificate?
A: Yes, you get a certificate upon completion
FREE Resources
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