Unlock the power of language for your brand. From Naming to Tone of Voice, this practical course will give you the confidence and know-how to develop clear, consistent and recognisable brand language.
Programme Structure
Ads, tweets, emails: brands now write in more places than ever before. In this five-part course, our experts will teach you how to put language at the heart of your brand.
★ LEARN FROM THE EXPERTS
Forget boring academic courses and dusty theoretical lectures. The course has been created by a team of expert brand writers. Learn their processes through real world case studies and examples.
★ CONCISE & PRACTICAL
Not too long, not too short, fully self-paced. We know you are busy, so we’ve selected the most current and applicable content that you can absorb at your own pace and use in your work straight away.
★ TOOLS & TEMPLATES
The course includes tools and downloadable templates for you to try during practical exercises as well as use in any of your future projects.
Mike Reed
Co-founder & Creative Director at Reed Words
Sam Russell
Senior Writer at Reed Words
Sam helps brands get more from their language. He’s done this for everyone from Formula 1 to Madame Tussauds, Great Ormond Street Hospital to Net-a-Porter. As a Senior Writer at Reed Words, he leads the agency’s training workshops and courses.
Price includes: video lessons, practical exercises, templates and PDFs, reading list, programme completion certificate. Limited places available. Register now, to reserve your spot for 2021
Q: How much time do I need to complete the experience?
A: Around 5 hours to watch all recorded content and complete all exercises. If you wanted to you could finish in 1 day or spread the content across a few weeks, totally up to you.
Q: Is it completely self-paced?
A: 100% self-paced, you are a busy person so you are always in control of when you start and when you finish.
Q: Is there any interaction with participants?
A: You can see other learners on an interactive Miro board and connect with individuals if you want.
Q: Are the templates and exercises flexible to be used across different sectors/industries?
A: Yes, the templates and exercises are flexible to be used across different sectors/industries. The course has been designed with this in mind.
Q: Do you receive feedback on exercises?
A: Feedback is not provided in a formal way, but you can see others' work and compare. The course is designed in a way for you to implement findings straight away and we would encourage you to apply everything to real-work scenarios so that you can get immediate feedback from your colleagues and value for your business.
Q: Can I buy it now and do it later?
A: Yes, you will have 1 year to complete this course.
Q: Do I get a certificate?
A: Yes, you get a certificate upon completion
19 July 2021 - 24 June 2022
Finally, a business programme for design leaders. Learn about finance, operations, management and entrepreneurship
July 06-09, 2021
From Sonic Branding to VR and AR – explore how leading brands are disrupting the industry using new channels and evolving technologies. Discover the most innovative approaches to brand strategy from the world-class creative and advertising agencies.
Online and Self-Paced
A series of Branding Masterclasses programme specially created for experienced branding professionals, creative and design directors. From fresh approaches to brand strategy to building a B Corp design agency – you will learn tools, frameworks and fresh case studies from the leading creative directors in London.
Online and Self-Paced
Introduction to innovation masterclass series specially created for designers and business leaders who are constantly looking for new approaches, tools and fresh case studies.
Online and Self-Paced
A series of Creative Business Masterclasses specially created for agency owners, studio founders and creative entrepreneurs who want to get insights on running and scaling a design business.
23-25 March, 2021
A 3-day online programme for Content Creators and Strategists who want to make the most out of social media and hear what's new on the ever-changing platforms. From Instagram and LinkedIn to Clubhouse and Tiktok – learn the best strategies and tips for 2021 from brands, agencies and growth experts.
Self-Paced – Available now
A practical course for Fashion Designers who are ready to take their collection to the next level and build an internationally recognisable brand. Learn the business side of fashion, understand how to get your collection into Vogue, be part of New York Fashion Week and sell your brand online.
June 01-04, 2021
An immersive programme for creative entrepreneurs, innovation directors and business owners – introducing you to London's most innovative businesses and uncovering the latest approaches to design thinking and innovation.
September 27- October 1, 2021
Build a culture that enables brave ideas, create employee experience that helps people flourish, design your organisation to support innovation.
Self-Paced – Available now
A practical course for business leaders, innovation professionals and business owners that shows how you can work with trends and futures in a strategic way. Learn how you can stay well ahead of your competition and win in your business category using trends and foresight.
24-27 August 2021
Create experiences that people will fall in love with. Get inspiration for your current projects and advice on how to build a design team of your dreams. Find out the secrets of what makes products successful and what mistakes companies made when they were building new services.
Self-Paced – Available now
Unlock the power of language for your brand. From Naming to Tone of Voice, this practical course will give you the confidence and know-how to develop clear, consistent and recognisable brand language.
Unfortunately, the browser you use is outdated and does not allow you to display the site correctly. Please install any of the modern browsers, for example:
Google Chrome Firefox Safari