Building a brand language

Unlock the power of language for your brand. From Naming to Tone of Voice, this practical course will give you the confidence and know-how to develop clear, consistent and recognisable brand language.

Info & Apply

When

Self-Paced – Available now

Where

Online

Cost

Offer: £990

Full price – £1,190

GOT QUESTIONS?

Email Mo Saiful Hussain

Programme Structure
Experts
Price & Dates
FAQ
Testimonials
Resources

Programme Structure

Programme Structure
Experts
Price & Dates
FAQ
Testimonials
Resources

Ads, tweets, emails: brands now write in more places than ever before. In this five-part course, our experts will teach you how to put language at the heart of your brand.

Who is this programme for?

Creative and design directors
Brand managers and strategists
CMOs and heads of marketing
Company founders and senior leaders
Social media specialists and content creators
VUI designers and copywriters

You will learn

How to audit your current brand language
How to write a clear, compelling brand strategy
How to run a successful, strategic naming project
How to build the right voice for your brand
How to train your team in using your brand voice
How to apply your brand language to your digital experience

GET MORE FROM YOUR BRAND LANGUAGE

★ LEARN FROM THE EXPERTS

Forget boring academic courses and dusty theoretical lectures. The course has been created by a team of expert brand writers. Learn their processes through real world case studies and examples.

★ CONCISE & PRACTICAL

Not too long, not too short, fully self-paced. We know you are busy, so we’ve selected the most current and applicable content that you can absorb at your own pace and use in your work straight away.

★ TOOLS & TEMPLATES

The course includes tools and downloadable templates for you to try during practical exercises as well as use in any of your future projects.

Key Details

Programme Structure

Chapter 1 - Brand language

Chapter 2 - Brand strategy

Chapter 3 - Naming

How to name your brand

Learn how to run your own naming projects — whether that’s for your brand, your client’s, or individual offers and teams.

▶︎ Explore the competitor context — where do you want to position yourself?

▶︎ Get started — how do you run a naming workshop?

▶︎ Run creative exercises — how do you find a name?

▶︎ Manage a naming project — how do you present and handle feedback?

Chapter 4 - Brand voice

Chapter 5 - Digital writing

Experts Include

Programme curators

Mike Reed

Co-founder & Creative Director at Reed Words

Mike has been a copywriter for over 25 years, in which time he’s founded two agencies and won a clutch of awards – including D&AD Pencils, a Cannes Lion, Design Week and Dieline awards and an LIA statuette. As well as leading the team and working directly on projects, Mike speaks at conferences around the world, and leads creative and training workshops. He has also written on brand language for publications like Computer Arts, Creative Review and Design Week.

Sam Russell

Senior Writer at Reed Words

Sam helps brands get more from their language. He’s done this for everyone from Formula 1 to Madame Tussauds, Great Ormond Street Hospital to Net-a-Porter. As a Senior Writer at Reed Words, he leads the agency’s training workshops and courses.

Price and Dates

Self-paced. Price £990 (Full price – £1,190).

Price includes: video lessons, practical exercises, templates and PDFs, reading list, programme completion certificate. Limited places available. Register now, to reserve your spot for 2021

FAQ

Q: How much time do I need to complete the experience?

A: Around 5 hours to watch all recorded content and complete all exercises. If you wanted to you could finish in 1 day or spread the content across a few weeks, totally up to you.

Q: Is it completely self-paced?

A: 100% self-paced, you are a busy person so you are always in control of when you start and when you finish.

Q: Is there any interaction with participants?

A: You can see other learners on an interactive Miro board and connect with individuals if you want.

Q: Are the templates and exercises flexible to be used across different sectors/industries?

A: Yes, the templates and exercises are flexible to be used across different sectors/industries. The course has been designed with this in mind.

Q: Do you receive feedback on exercises?

A: Feedback is not provided in a formal way, but you can see others' work and compare. The course is designed in a way for you to implement findings straight away and we would encourage you to apply everything to real-work scenarios so that you can get immediate feedback from your colleagues and value for your business.

Q: Can I buy it now and do it later?

A: Yes, you will have 1 year to complete this course.

Q: Do I get a certificate?

A: Yes, you get a certificate upon completion

Building a Brand Language was very useful with easy to understand and interesting lessons.

Marthe Reienes

Founder, Fasett

The course had clear examples of what brand language is, with step-by-step explanations of how to implement it in your brand strategy. Overall, it was very practical and wouldn't change a thing.

Stephan Lerou

Creative Strategist & Business Owner

Building a Brand Language was very useful with easy to understand and interesting lessons.

Marthe Reienes

Founder, Fasett

The course had clear examples of what brand language is, with step-by-step explanations of how to implement it in your brand strategy. Overall, it was very practical and wouldn't change a thing.

Stephan Lerou

Creative Strategist & Business Owner

Building a Brand Language was very useful with easy to understand and interesting lessons.

Marthe Reienes

Founder, Fasett

The course had clear examples of what brand language is, with step-by-step explanations of how to implement it in your brand strategy. Overall, it was very practical and wouldn't change a thing.

Stephan Lerou

Creative Strategist & Business Owner

FREE Resources

Best Brand Language Examples

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