Building a brand language
Unlock the power of language for your brand. From Naming to Brand Voice, this practical course will give you the confidence and know-how to develop clear, consistent and recognisable brand language.
When
Available from end of January 2021
Where
Online & Self-Paced
Cost
£990
Limited places available. Register now, to reserve your spot for 2021.
BUY NOW
GOT QUESTIONS?
- Programme Structure
- Experts
- Price & Dates
Programme Structure
- Programme Structure
- Experts
- Price & Dates
Ads, tweets, emails: brands now write in more places than ever before. In this five-part course, our experts will teach you how to put language at the heart of your brand.
Who is this programme for?
- Creative and design directors
- Brand managers and strategists
- CMOs and heads of marketing
- Company founders and senior leaders
- Social media specialists and content creators
- VUI designers and copywriters
You will learn
- How to audit your current brand language
- How to write a clear, compelling brand strategy
- How to run a successful, strategic naming project
- How to build the right voice for your brand
- How to train your team in using your brand voice
- How to apply your brand language to your digital experience
GET MORE FROM YOUR BRAND LANGUAGE
🔥 LEARN FROM THE EXPERTS
The course has been created by a team of expert brand writers. Learn their processes through real world case studies and examples.
💎 CONCISE & PRACTICAL
Forget boring academic courses and dusty theoretical lectures. Get ready for fresh, relevant content that’s perfect for busy professionals who want to build and grow their brands.
📒 TOOLS & TEMPLATES
We carefully curate our content to make it inspiring and applicable. The course includes tools and downloadable templates for you to use.
Programme Structure
Experts Include
Programme curators
Mike Reed
Co-founder & Creative Director at Reed Words
Sam Russell
Senior Writer at Reed Words
Price and Dates
Self-paced and on-demand, starting end of January 2021. Price: £990
Price includes: video lessons, practical exercises, templates and PDFs, reading list, programme completion certificate. Limited places available. Register now, to reserve your spot for 2021
Do you have a UK Bank Account? If yes, then you can pay in instalments via our partner Knoma here
Other programmes you might like
Executive programme for design leaders
19 July 2021 - 24 June 2022
Finally, a business programme for design leaders. Learn about finance, operations, management and entrepreneurship
Future of branding week
July 06-09, 2021
From Sonic Branding to VR and AR – explore how leading brands are disrupting the industry using new channels and evolving technologies. Discover the most innovative approaches to brand strategy from the world-class creative and advertising agencies.
Branding Masterclasses
Online & On-Demand
A series of Branding Masterclasses programme specially created for experienced branding professionals, creative and design directors. From fresh approaches to brand strategy to building a B Corp design agency – you will learn tools, frameworks and fresh case studies from the leading creative directors in London.
Innovation Masterclasses
On-Demand
Introduction to innovation masterclass series specially created for designers and business leaders who are constantly looking for new approaches, tools and fresh case studies.
Running an Agency ✹ LIVE ✹
15-17 December, 2020
A 3-day online programme specially created for agency owners, studio founders and creative entrepreneurs who want to get insights on running and scaling a design business.
Build your fashion empire
Available from end of January 2021
A practical course for Fashion Designers who are ready to take their collection to the next level and build an internationally recognisable brand. Learn the business side of fashion, understand how to get your collection into Vogue, be part of New York Fashion Week and sell your brand online.
Design Thinking & innovation Week
June 01-04, 2021
An immersive programme for creative entrepreneurs, innovation directors and business owners – introducing you to London's most innovative businesses and uncovering the latest approaches to design thinking and innovation.
HR & Employee experience week
September 27- October 1, 2021
Build a culture that enables brave ideas, create employee experience that helps people flourish, design your organisation to support innovation.
Trendspotting and strategic foresight
Available from end of January 2021
A practical course for business leaders, innovation professionals and business owners that shows how you can work with trends and futures in a strategic way. Learn how you can stay well ahead of your competition and win in your business category using trends and foresight.
Building a brand language
Available from end of January 2021
Unlock the power of language for your brand. From Naming to Brand Voice, this practical course will give you the confidence and know-how to develop clear, consistent and recognisable brand language.
Product Design Week
24-27 August 2021
Create experiences that people will fall in love with. Get inspiration for your current projects and advice on how to build a design team of your dreams. Find out the secrets of what makes products successful and what mistakes companies made when they were building new services.