We love talking to inspiring creative people around the world. And it also helped us to get discovered by new people who are passionate about design, innovation and technology. If you are planning to do IG Live Interviews, a couple of quick tips:
Everyone enjoys insightful resources to read, listen and watch. But not all useful content is created equal. We experimented a lot with what our community enjoys the most and found that posting quick tips performs 50% better than just sharing design inspiration; e.g Tips get 600+ likes and 1000+ saves vs. Design Inspiration = 200+ likes with 150 saves.
When sharing inspirational and useful content every week, we started to notice patterns in what our community enjoys viewing.
If you take only one of these tips away with you, it should be this one. Create a consistent visual style that fits your brand, but also works for the platform.
This tip may sound obvious, but you would be surprised by how many brands do not commit to this idea. Use language you would use when chatting to a friend. We are an executive school for creatives, but by no means do we sound stuffy, academic and boring.
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