New Colourful identity for Creative Leadership

How to be a great leader, motivate and lead your teams?

An online course Creative Leadership from Future London Academy gives answers to all of those questions. You will learn how to master your leadership style, lead teams, and balance freedom and responsibility from an amazing leader — Matt Hexemer, Global Design Director at Huge Inc.

To celebrate the relaunch of the course, Future London Academy’s design team prepared a new bright and colourful identity! 

We believe leaders can't be rigid. They always shift their focus and help others refocus their priorities and career paths. That's why the blur effect is the main effect of the brand's identity There is a stigma that leadership is something boring, serious and complicated. To break this stigma and show leadership can be fun, a variety of bright and colourful gradients is used.

Being a leader is also pretty much about balance. On one hand, it is about inspiration, drive, and being creative, on the other hand — about rules, systems, and managing. To show this balance, blurry colourful backgrounds go hand in hand with lines that add structure to the designs

The condensed font is solid and dense. It creates a good contrast with the lightweight blurred background and thin lines. It also reminded us of business newspapers - so is our course for those who have a lot on their plate and want to be updated with the latest news and tips from the industry!

If you want to have teams that jell and become confident leaders, Check out Creative Leadership online self-paced course with 5 lessons and practical exercises from Matt Hexemer.

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