Creative Leadership in the Age of AI
As more creative work gets automated, you still bring value to the table as a designer. But the skills you need today are different from a few years ago. Judgement, taste, and leadership are more important than ever. This masterclass is about building those skills to thrive as an AI-native designer.
- Programme Structure
- Teacher
- Price & Dates
- FAQ
Programme Structure
- Programme Structure
- Teacher
- Price & Dates
- FAQ
A 90-minute online masterclass with Matt Hexemer, former Global Design Director at HUGE, with case studies, interactive exercises and group discussion, hosted live on Zoom.
The course will help you define your human advantage, make good decision at speed, make taste actionable across your team with shared principles and critique rituals and make more impact
Who is this programme for?
- ▶ Creative Directors
- ▶ Senior Designers
- ▶ Design Teams
- ▶ Creative Founders
You will learn
- How to build grit, empathy and curiosity to lead through difficult problems
- How to make good decisions at speed
- How to understand what taste and style really mean, and why craft still matters
- How to build the business case and align the right people to make the work happen
Define who are you as leader in the age of AI
★ Learn from the expert
Matt Hexemer, Former Global Design Director at HUGE, Founder and director at Apparatus Inc.
★ Interactive Masterclass
Tools, case studies, exercises and Q&A with Matt and other design leaders
★ Live
Ask questions, hear out from other creative and design leaders
Masterclass Structure
Your Teacher
Former Global Design Director at HUGE, Founder and director at Apparatus Inc.
25+ years in the design industry, shaping product teams and championing creative leadership at HUGE, a global digital agency. Clients include Google, Spotify, Nike and Gucci
Price and Dates
Online, Live – £199
Price includes: 90-minute interactive masterclass With Matt Hexemer, former Global Design Director at Huge, A six-step opportunity framework to turn ideas into proposals, case studies on taste-building rituals, an exercise to define the principles that guide your team’s taste
FAQ
Q: Why does creative leadership matter more now?
A: As technology increases creative capacity, execution gets easier. The value of creative leadership moves upstream, towards greater business impact, and deciding what is worth making becomes the harder part.
Q: Who teaches the masterclass?
A: Matt Hexemer teaches it. He is founder and director of Apparatus Inc. and a former Global Design Director at HUGE, with 25+ years of experience in the design industry.
Q: When does the masterclass take place and how long is it?
A: It takes place on 14 December 2026 and lasts 1.5 hours.
Q: How much does the masterclass cost?
A: A place costs £199.
Q: Is Creative Leadership in the Age of AI a live masterclass?
A: Yes. It is a live masterclass led by Matt Hexemer.
Q: I can’t join live, will there be a recording?
A: Yes, everyone who purchases this masterclass will have access to the recording and all materials after on our learning platform.
Q: What will I learn in the masterclass?
A: You will learn three things. First, how to use the human advantage by adapting your capabilities and judgment at high speed. Second, how to become a tastemaker by developing your taste perspective and growing a team of tastemakers who bring originality to world-class work. Third, how to move upstream, going from solving briefs to creating opportunities for business impact.
Q: Does the masterclass include exercises?
A: Yes. Each of the three topics comes with a framework and an exercise.
Q: Why does creative leadership matter more now?
A: As technology increases creative capacity, execution gets easier. The value of creative leadership moves upstream, towards greater business impact, and deciding what is worth making becomes the harder part.
Q: How should design teams use AI?
A: In this masterclass, you will learn how to help your creative or design team navigate uncertainty and focus on where creatives and designers can add real value, rather than compete with AI.
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