How to scale great work with Landor & Fitch ex CCO, Tim Greenhalgh

Does quality survive when your team starts to scale? 

Most creative leaders are brilliant at producing great work. But when you get promoted to CCO, you’re suddenly responsible for great work across multiple teams, offices, and time zones without you in every room.

We sat down with Tim Greenhalgh to find out how.

Over nearly 40 years, he built and led creative teams across 26 studios worldwide as CCO at Fitch and Landor & Fitch, working with clients including Apple, Lego, and Harrods. If anyone has figured out how to keep the standard high at scale, it's him. 

In this video, you'll learn:

→ How to build a culture that works without you
→ The "Sight, Insight, Foresight" ritual to align your team at the start of the project
→ How to run a "Destroy Ordinary" session that raises the bar across any team 
→ How to turn a client's “shopping list” into an ambitious brief
→ Why getting a client to say maybe is more powerful than pushing for yes

Do you want to build and scale a studio where quality is everyone's obsession?

Did you know that Tim Greenhalgh is part of our Design Leaders faculty, along with other outstanding Founders, CEOs, CDOs and Investors?

If you want to learn from all these top experts how to build and scale companies, find out more about our Executive Programme for Design Leaders. Take your career and leadership to the next level by expanding your network and learning from the C-level faculty.