Design + Business = Bigger Impact

As a designer, you are often questioned about what design brings to the table.

Truth be told, design is one of the most undervalued resources in companies at the moment. There are famous examples like Apple that realised its superpower decades ago, but many organisations still miss out on the competitive advantages design leadership brings at every level of building a strong strategy.

On the flip side, many design leaders miss out on creating lasting value because they don’t fully understand other areas of the business where they can have a direct impact.

The magic lies in expanding your area of interest and understanding your respective strategic counterpart.

Here is the Yin and Yang of Business and Design, and what skills each party brings to the table.

▶ Corporate strategy (Finance, Operations, KPIs)
▶ Organisational Design (Speculative Futures, System Thinking, Culture)

▶ Business Strategy (Sales, Pricing, Competitive Analysis)
▶ Product and Service Design (Research, Ideation, UX)

▶ Marketing Strategy (ROI, Metrics, Funnel)
▶ Branding and CX Design (Storytelling, CJM, Visual Design)

So if you are a designer who wants to make a bigger impact...

...you need to get curious about the skills your “business half” is using so you can collaborate better, drive growth, and ultimately create more impact.

This is why we created our Mini-MBA for designers and creatives that covers Pricing, Competitive analysis, ROI, Metrics, Funnels Marketing, Finance and more in a simple language that any creative will understand.

This concise, practical online course will change how you speak with business stakeholders and help your perspective be heard at the next meeting.