It was useful, detailed and applicable. I've enjoyed the course and will start applying the lessons learned to my work.
Kristine Sørensen
President, International Health Literacy Association
Trendspotting and strategic foresight
A practical course for business leaders, innovation professionals and business owners that shows how you can work with trends and futures in a strategic way. Learn how you can stay well ahead of your competition and win in your business category using trends and foresight.
Info & Apply
- Format
- Programme Structure
- Curator
- Reviews
- FAQ
- Resources
Format
- Format
- Programme Structure
- Curator
- Reviews
- FAQ
- Resources
The future is difficult to predict. But we can get better at dealing with this uncertainty and be prepared for different realities. Learn the tools and frameworks that will help you better understand the future, gather specific insights relevant to your business category and use them to grow and innovate.
Who is this programme for?
- Business Owners and Leadership Teams
- CEOs, CIOs and Heads of Innovation
- Strategists and Innovation Managers
- Designers and Researchers
- Futurists and Trendsetters
You will learn
- How to spot trends early and ride them, not being at the mercy of your category and playing catch-up
- How to play out different future possibilities and assess them against strategy, avoiding ‘oh shit’ moments
- How to know where to invest and what is just a ‘hype’
- How to deal better with uncertainty and safely explore future possibilities
- Learning and being prepared for different realities
GET THE MOST OUT OF YOUR FUTURE
★ REAL INDUSTRY INSIGHTS
Forget boring academic courses and dusty theoretical lectures. This course is created by an industry expert, with real examples, fresh case studies and practical tips.
★ CONVENIENT FORMAT
Not too long, not too short, fully self-paced. We know you are busy, so we’ve selected the most current and applicable content that you can absorb at your own pace and use in your work straight away.
★ TOOLS & TEMPLATES
The course includes tools and downloadable templates for you to try during practical exercises as well as use in any of your future projects.
Key Details
Programme Structure
Chapter 1 - Trends
Chapter 2 - Foresight
Chapter 3 - Future-informed Brands
Chapter 4 - Future-informed Innovation
Chapter 5 - Future-informed Strategy
Created by
Programme curators
Sébastien Van Laere
Founder of Superframe
After more than a decade of using insight and foresight to develop brand-, innovation- and business strategy for some of the biggest global brands, he started Superframe to help companies be more resilient. He has worked globally with senior business leaders across sectors including consumer technology, fashion, luxury, retail, place-making and media. In his works, he uses trends and insights from experts and early adopters to paint a picture of possible futures. Through this foresight, he opens up people’s mind to new possibilities and how to capture these. Sébastien believes that by strongly connecting the future and the present, businesses create a long-term view that improves the short-term performance.
Price and Dates
Self-paced. Price £990 (Full price – £1,190).
Price includes: video lessons, practical exercises, templates and PDFs, reading list, programme completion certificate. Limited places available. Register now, to reserve your spot for 2021
FAQ
Q: How much time do I need to complete the experience?
A: Around 7.5 hours to watch all recorded content and complete all exercises. If you wanted to you could finish in 1 day or spread the content across a few weeks, totally up to you.
Q: Is it completely self-paced?
A: 100% self-paced, you are a busy person so you are always in control of when you start and when you finish.
Q: Is there any interaction with participants?
A: You can see other learners on an interactive Miro board and connect with individuals if you want.
Q: Are the templates and exercises flexible to be used across different sectors/industries?
A: Yes, the templates and exercises are flexible to be used across different sectors/industries. The course has been designed with this in mind.
Q: Do you receive feedback on exercises?
A: Feedback is not provided in a formal way, but you can see others' work and compare. The course is designed in a way for you to implement findings straight away and we would encourage you to apply everything to real-work scenarios so that you can get immediate feedback from your colleagues and value for your business.
Q: Can I buy it now and do it later?
A: Yes, you will have 1 year to complete this course.
Q: Do I get a certificate?
A: Yes, you get a certificate upon completion
FREE Resources
Best Trend Reports
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