From idea to building a fashion empire

You have a great idea, what's next?

You are talented. You've got a unique idea. You are ready to make it a business. But will it work? How to know before you invest all your time and money into it and avoid mistakes so many Fashion Designers make at this stage.

▶︎ Creating Proof of Concept – how to test if your idea has potential

▶︎ Brand vs Product – do you have a collection?

▶︎ 100 ways to go broke – mistakes Fashion Designers make that kill their business

▶︎ Case Studies: from nothing to fame – how independent brands built their empires

Setting up for success

Get the important things right from the start.

▶︎ Identifying your customer – how not to go too niche and still stay unique

▶︎ Picking the right segment – smart ways to stand out

▶︎ Manufacturing – how many pieces to make for your first collection

▶︎ Naming – is your brand name ready for global expansion?

▶︎ Partnerships & collaborations – how to approach your business relationships strategically

How to create a strong brand that everyone will be talking about

Get your collections into top publications, red carpet events and influencers. Build an online presence that amplifies your vision and builds a loyal following.

▶︎ Website, lookbook and socials – how to build an online presence without breaking the bank

▶︎ Press - how to get fashion publications to write about you

▶︎ Working with celebrities – how to get influencers wear your brand

▶︎ In conversation with a celebrity stylist

Let's talk money. What are the best channels to sell your fabulous pieces.

The business of fashion is tough and confusing at times. How do you get into retail? Should you stay online only? Where do you get your first loyal customers?

▶︎ Pricing – how to decide on the right strategy for your brand

▶︎ Selling online and offline – what is the most cost-efficient way for you to sell your collection

▶︎ Pop-ups, co-ops and branded boutiques – how much does it cost to have your own retail space

▶︎ Quick ways to make money – how to sell your collection tomorrow

Get ready to make your fashion brand an international success.

What do you need to know if you want to sell outside of the familiar market.

▶︎ What to produce to sell succesfully in the USA

▶︎ Gender in fashion – do you need separate collections?

▶︎ New York Fashion Week – how much does a fashion show cost, how to get in and get all the attention

▶︎ Future strategy – what's your next move